Everyone in the search industry is arguing about what to call the new thing. GEO. AIO. LLMO. AEO.
I wrote about why that debate is a distraction in a piece I put together for Chemistry Agency. The short version: the platforms have multiplied, the signals have fragmented, and AI is intercepting the search journey before it becomes a visit. But the goal remains the same, regardless of how it gets done.
Show up where it matters most, when it matters most, for who it matters most.
The Chemistry piece gets into where discovery is actually happening now, what signals are worth paying attention to, and how the work has to change to keep up.